As a copy editor who often works with SEO strategies, I have noticed that contractions are becoming less common in online content. In fact, many online publications and websites have stopped using contractions altogether. So why did contractions stop?
One possible answer is that it has to do with the rise of voice assistants and voice search. When people search with their voice, they tend to use natural language and full phrases instead of abbreviated words and contractions. As a result, online content creators are trying to optimize their content for voice search by using more full phrases and avoiding contractions.
Another reason could be that formal language is becoming more important in online content. Many online publications are striving to create a more professional and authoritative tone, and contractions can sometimes be seen as too informal or casual. By using more formal language, these publications are hoping to establish themselves as credible sources of information.
Additionally, some brands and companies may avoid using contractions as a way to make their content more accessible to non-native English speakers. Contractions can be confusing for those who are not familiar with the English language, so using full phrases can make content more understandable and user-friendly.
It is also possible that the decline of contractions is simply a trend in the evolution of language. As language and communication methods continue to evolve, it is natural for certain linguistic features to become less popular or even disappear entirely.
Despite the decline in contractions, it is important for writers and content creators to remember that using contractions can often make their writing more natural and conversational. As with all writing decisions, it is ultimately up to the individual writer or publication to decide whether or not to use contractions.
In conclusion, the decline of contractions in online content could be due to a variety of factors, such as the rise of voice search, the desire for a more formal tone, accessibility concerns, or simply the evolution of language. While contractions may be less common in online content today, it is important for writers to consider the tone and style of their writing and use contractions when appropriate.